Typical Selling Approach And Societal Marketing - 1449 Words

TYPICAL SELLING APPROACH AND SOCIETAL MARKETING INTRODUCTION: Marketing is usually understood as a bridge between the companies (offering products and services) and ultimate customer or consumers. Through marketing sales of goods and services take place between customer and a company in exchange of money. Companies generally use typical or traditional selling approach for their offerings. Traditionally company gather knowledge of and target the needs and wants of a particular group of people and then market their products and services to that targeted group and then through their sales professional sell their goods and services to the people of targeted group (William, 2011). This is the general practice of all most all the companies and it is referred to as typical selling. Typical selling approaches has become absolute now as world is changing at a very fast pace. The globalization has created a very strong competitive environment. Therefore now companies have started thinking differently in order to cope up with the competition in the market and corporate sectors. Companies have started switching to societal marketing approach from typical selling approach. This helps them to gain not only competitive edge over the other companies’ offerings but also provide maximum customer satisfaction and contribution towards the well-being of a society. SOCIETAL MARKETING APPROACH: The societal marketing approach entails the concept that a business should make the decision about theShow MoreRelatedCalvin Klein And Its Brand s Prestige And Image1869 Words   |  8 PagesCalvin Klein offers products such as fragrances, women s apparel, footwear, eyewear, watches and jewelry. A tiered-brand strategy was established for Calvin Klein to provide a focused, consistent approach to global brand growth and development. 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